our team

Founder & Managing Partner

Senior Advisor

Managing Partner

Senior Advisor

Managing Partner

Marketing Director

Ken has over 25 years of experience helping high potential brands across the US. He found his passion for launching new brands by taking a chance on a small start-up in 1998 called Red Bull. Ken has also helped high growth brands such as Gallo, Celsius and Neuro over the years. Ken received his BS in Marketing from Cal State University, Long Beach.

Pam has over 25 years of experience building brands and driving results for companies ranging from The Coca-Cola Company to emerging CPG start-ups. A seasoned marketing generalist, she combines brand strategy, shopper marketing, advertising, and retail activation to help young brands grow smartly, efficiently, and in support of their sales growth plans. Her expertise spans the full marketing spectrum—from crafting clear positioning and messaging to creating promotions, sales tools, and digital strategies that build loyalty and accelerate momentum.

Mark has over 30 years experience leading sales and marketing functions at major alcoholic and non-alcoholic beverage companies; Dr Pepper, Cott. Coca-Cola and Suntory Beam. He founded and built M Imports, a major importer of award-winning wines. He has close ties to major wholesalers, retailers and restaurant chains. Mark has a BS from Colorado State Univ.

Michelle is an accomplished marketing and branding professional with extensive experience leading strategic initiatives across both B2B and DTC sectors. As Director of Marketing, she brings a results-driven approach to brand development, customer acquisition, and integrated campaign execution. Michelle’s expertise spans digital and traditional marketing, content strategy, and lifecycle marketing, all supported by a strong foundation in data analysis and performance optimization. She is known for her ability to translate complex business goals into clear, compelling marketing strategies that drive measurable growth.

Hal has over 25 years of experience in the beverage industry. He is currently Lead Independent Director at Celsius Holdings, one of the fastest growing brands in the US. Prior to AQUAhydrate, Hal was CEO of AQUAhydrate, President/CEO of Glaceau (Vitaminwater) and has held various senior positions at The Coca Cola Company and Coca Cola Enterprises (CCE) His last position at CCE was Chief Revenue Officer responsible for the strategic planning function. Hal brings in depth knowledge of all aspects of the beverage industry to GBS. Hal earned a BS degree from the University of Georgia – Terry College of Business.

Jack has over 30 years in the food and beverage industry working with large companies as well as entrepreneurial start-ups. His experience spans senior positions with The Coca-Cola Company, Host Marriot Services, and G. Heileman Brewing. Jack has also been CEO of several beverage companies. Jack holds a BS Degree from Boston College - Carroll School of Business.

Tom has over 27 years of sales, marketing and operational success in the food and beverage industry across the US. He has worked with for Coca-Cola as well as with early-stage companies including Bolthouse Farms, Celsius and Soylent. Tom has deep connections with the Top Retailers and Distributors throughout The United States, He has strong contacts of ‘early adopter’ channels such as "Specialty Food" and All natural chains, at work food service, colleges, schools and fitness channels.

John has over 30 years experience, both as the owner of his own company and as a senior executive for several leading food and beverage companies, including The Coca-Cola Company. He has helped numerous successful new brands. John holds both BS and MBA Degrees from the Wharton School of Business, University of Pennsylvania.